31/08/2016

Fuzzy Logic rebrand 2016/17





A poster for each term / flyer fronts





(flyer backs)

We all wanted something less geometric and restrictive for this year. I was given a lot of freedom for this, with guidance for something simple, based on A/W 16 Pantone colours. Largely something that would be decorative and people would want to put on their walls*. Less instruments this year, but not as wildly character based and silly as the first year.

It's definitely something smoother and simpler than I would usually consider myself making- but I'm always keen to draw moody people and faces. I think I could have played more with the figures in this and regret that. The smoking face was just a face at first and the smoking was suggested by Fuzzy- honestly it was a little unexpected but you've just got to be aware of the brand. I had no issues with drawing someone smoking, it's not an ethical thing I'm concerned about re: its audience (18-25 year olds).

*I once got a message about someone pulling a Fuzzy '14/15 dog off the street wall to take home, truly a compliment. People like figurative things.

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