The Brief: poster for comedy improv event in London.
Moods / themes required: flamenco dancers, humour
I began sketching these in my book but transitioned to digital, finding it a little easier to think with the colours for this brief.
Above were the initial sketches I sent to Conor. He had commented on my good use of 'movement' and had selected images I had made before so I knew which tracks to tread.
I haven't really worked on anything *funny* before. I enjoyed the initial sketches, and so did he, but we both agreed that it needed to be more in your face about the humour for it to come across as advertising for a comedy night. So we went sillier, more expressive- music notes to express the musical aspect, banana skin for the funnies. It's all a bit obvious but really that's what you need in advertising! It's hard to advertise something without actually hinting towards it in a literal manner- hard but not impossible. One day I'd like to crack that.
It was refreshing to paint the base for the poster. I was struggling with hand lettering the majority text so tried a font option... I'm not sure if it's my thing but was well received. Composition wise I strive to be more complex, to paint neater- but is this so necessary?
Update! he lettered it himself, I feel like I should have tried a little harder with the words, but in the end it came together. It's pretty cool to have a piece that is collaborated on.
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