MEXICO CITY / ADELAIDE / NEW YORK / VALENCIA
FEEDBACK + EVALUATION
strengths:
- the most popular thing about these postcards were the colour choices and the technique of overlapping them! I think the limit of two main colours per card worked well but also made me think more about shape and negative space as a way of creating images.
- there is a consistent use of tone of voice and style of composition between the four, and I think that because of that they work well as a series.
- because of the composition I used I was able to fit a lot of information on to one image. it has been commented that the postcards also seem to "tell a story" which is a nice way to look at it even though it was not something I had considered
weaknesses:
- as predicted most of the cities are not very recognisable- and whilst I sacrificed this for more interesting ideas it was probably a bad decision as it misses a large point of the brief.
- regardless of the cities, I wonder if the point of the food illustrations is understood by the viewer. I didn't receive any feedback suggesting this but I wonder if the ideas were too subtle.
- I still wonder if textured overlays would have been a good idea. I am always wary of work looking too flat, especially when printed
- when I printed the postcards the colour came out much paler than expected! it was suggested that I had the brightness too high on my screen to give an accurate colour portrayal
- I think that the Valencia (tomato) postcard seems like an odd one out because of the way I constructed it. It is the only card to use perfect and non-pentool drawn shapes.
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