visual language: collage + ephemera // poster (making of)

I decided on making a missing animal poster of sorts. In a way I want it to be humorous, daft. After all, if you manage to lose a dog at the bottom of the sea the prospect of getting it back is very slim. It also plays on the idea of loneliness and solitude at the bottom of the ocean and the desperate need for a companion.

Lost animal posters are not famed for their design, but who has time for that when all you've got is Microsoft Word 2002 and no dog? I had to figure out how I could replicate this simple format whilst also making an aesthetically pleasing image.

This project was the first time I have 'collaged' on photoshop. I used remnants of textures I had made from previous projects and scanned them in high-res. It is much easier, or at least, easier to change around than working with physical collage. I appreciate hand craft, but in instances of lack of time or the possibility of a change around digital would be much more suitable.

I looked at official submarine / naval logos to inform what could have been a stationery "stamp". However I figured that 'Eric' would probably just have made and photocopied this himself and included the tabs instead. The tabs add more to the narrative too, I think.