Strengths:
- The poster takes cues from real life missing animal posters, adding a degree of realness to this fantasy idea.
- The narrative created through the text adds a new element to the poster.
- The creation of an illustration that mimics amateur photography is a nice, subtle touch
- The lettering looks like a handwritten note, as it would be, but still maintains a nice visual quality. Matt says this is down to the kerning and spacing, which isn't something I haven't consciously thought about (I wasn't really aware of what kerning meant) but have picked up on from looking at other illustrator's work.
- I've created my own textures for this piece.
Weaknesses:
- Although the composition has been specifically designed to look "basic" and has its reasons for doing so, it still creates a boring layout. The same goes for (lack of) colour.
- The textures merge into each other, and it can be difficult to read both image and text from afar.
- Although the text was complimented on I think it can be difficult to decipher. Also the paragraphs of text do not share the careful weight of the title, and this should be considered next time.
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