promotional print brief

 BA (Hons) Illustration - Level 06

OUIL603 Extended Practice

BRIEF TITLE Promotional Risograph Print

Brief

For personal promotion I will be designing a riso-print to send to potential clients and people of interest. I decided to make a riso print as it could be produced in bulk, have more physical interest than a digitally printed postcard but also not be so valuable that it would be too much of a shame should the recipient not enjoy it.

Product	Tone of Voice
One two colour A4 riso print design.	Playful, charming
Audience	Context
Art directors, clients, agencies, studios etc	To be sent to art directors, potential clients etc.

Additional information/Considerations The image should be decorative enough to go on a wall as an aesthetic object. But, it must also tailor towards editorial, publishing and children’s illustration contexts, ideally. Or at least, be seen as relevant to people in these industries.

Mandatory Requirements	Deliverables
	One A4 riso print design